I realize it's been a few days since I've written about my progress, although I've been trying,
I do not feel I've made that much progress, really. I HAVE been doing my homework.
I'm reading tons of information from Jeff Bullas. Lately, I'm reading about how to take my
company's Facebook Page from 0 to 40,000 fans.
The link for this article: http://www.jeffbullas.com/2011/03/14/how-to-take-your-companys-facebook-fan-page-from-zero-to-40000-fans/
Basically - in 4 stages, you too, can be a Facebook mega-star. What are the 4 stages?
Stage 1: Why Use Facebook?
Stage 2: How Do You Start?
a. Defining your market
b. Getting the 'tone' right
c. Identify the engagement fundamentals
d. Treat it as a long term investment
e. Keeping it Real, Relevant and Relaxed
Stage 3: Making It Happen (how to update)
Stage 4: Monitor, Measure & Report
I'm working on this so I'll keep you posted on my progress.
Another thing I've been working on is a new blog and website. At the present, I really only
have a smugmug account to show off my work. It has served it's purpose up until now, but yea,
I'm at the point where I want more - I want a REAL website. My next question is how many
marketing dollars do I want to spend and is it possible to do it yourself?
I set out with full intentions of creating a website from scratch by myself. I've done little sites
for the garden club, why can't I do this? I mean, I should be able to do this..right?
I began by attempting to set up my domain name (previous post advice) and I did through
Site Ground Hosting. Prices quickly added up for when I shopped to get 3 things: My own
domain name, a website and a blog (a flashy - fancy blog). Everything I've been reading said
I really needed a flashy site(s) so I thought 'Well, what the hell could it hurt?" Long story short
was that afterabout 4 hours trying to get the design how I wanted it (limited templates - unless
you want to buy more which I did) the content transferred over, or the pictures I wanted, I was so
frustrated that I gave up, called customer service and canceled it. I still have the domain name
for 1 year, so I'm going to try it again but with another service.
Unless you're tech savy, I think it's difficult to create a really cool flash site and it's probably
worth the money to have a professional help you with this part. Really - what's your time worth?
I needed to be editing photos from a wedding, but totally lost part of a day trying to figure it
out quickly. Oh, and by the way, I thought I was going through WordPress - then it was
Joomla - then it was Site Ground...yea - go figure that one out!
I'm doing a little more research before I take the dive and have a professional help me out,
so next, I'm going to try Wix. I've heard great things about them, so I'll let you know.
What's interesting to me in this journey, is that basically - all of the ground work has to be
in place before you can connect the dots and get your social media campaign going.
[sigh] I hope it's worth it; I think it will be.
I do not feel I've made that much progress, really. I HAVE been doing my homework.
I'm reading tons of information from Jeff Bullas. Lately, I'm reading about how to take my
company's Facebook Page from 0 to 40,000 fans.
The link for this article: http://www.jeffbullas.com/2011/03/14/how-to-take-your-companys-facebook-fan-page-from-zero-to-40000-fans/
Basically - in 4 stages, you too, can be a Facebook mega-star. What are the 4 stages?
Stage 1: Why Use Facebook?
Stage 2: How Do You Start?
a. Defining your market
b. Getting the 'tone' right
c. Identify the engagement fundamentals
d. Treat it as a long term investment
e. Keeping it Real, Relevant and Relaxed
Stage 3: Making It Happen (how to update)
Stage 4: Monitor, Measure & Report
I'm working on this so I'll keep you posted on my progress.
Another thing I've been working on is a new blog and website. At the present, I really only
have a smugmug account to show off my work. It has served it's purpose up until now, but yea,
I'm at the point where I want more - I want a REAL website. My next question is how many
marketing dollars do I want to spend and is it possible to do it yourself?
I set out with full intentions of creating a website from scratch by myself. I've done little sites
for the garden club, why can't I do this? I mean, I should be able to do this..right?
I began by attempting to set up my domain name (previous post advice) and I did through
Site Ground Hosting. Prices quickly added up for when I shopped to get 3 things: My own
domain name, a website and a blog (a flashy - fancy blog). Everything I've been reading said
I really needed a flashy site(s) so I thought 'Well, what the hell could it hurt?" Long story short
was that afterabout 4 hours trying to get the design how I wanted it (limited templates - unless
you want to buy more which I did) the content transferred over, or the pictures I wanted, I was so
frustrated that I gave up, called customer service and canceled it. I still have the domain name
for 1 year, so I'm going to try it again but with another service.
Unless you're tech savy, I think it's difficult to create a really cool flash site and it's probably
worth the money to have a professional help you with this part. Really - what's your time worth?
I needed to be editing photos from a wedding, but totally lost part of a day trying to figure it
out quickly. Oh, and by the way, I thought I was going through WordPress - then it was
Joomla - then it was Site Ground...yea - go figure that one out!
I'm doing a little more research before I take the dive and have a professional help me out,
so next, I'm going to try Wix. I've heard great things about them, so I'll let you know.
What's interesting to me in this journey, is that basically - all of the ground work has to be
in place before you can connect the dots and get your social media campaign going.
[sigh] I hope it's worth it; I think it will be.
